Pit of Helvetica

I designed this poster last night as I went searching for a sans serif typeface to use on the business cards for Creative Sidhe.

read more

What Does Your Job Mean To You?

I came to Canada from Ireland in 2014. A lot of Irish people my age came to this great country then. Ireland was struggling through one of the worst economic depressions since the founding of the state. A lot of people my age came to Canada as it was difficult to find...

read more

Growth Hacker Marketing: A Glossary

Ryan Holiday’s seminal book on growth hacking, aptly called Growth Hacker Marketing, is a microcosm of information, case studies and tactics to use when approaching marketing from a growth hacker mindset. Growth hacking is the “in” term this season for marketers...

read more

So Alfred and I started a podcast, of which this is the first episode. The topic will be business development and generally how it feels to grow a business, in two separate fields. Recorded on an iPhone as we didn't have microphones at the time but the quality should...

read more

The One Lesson I Wish I Had Known In High-School.

When I was 13 years old I started in high school, or secondary school as it is commonly known in Ireland. For the first year I have some hazy memories but one would have lasting impact on my life, even now. While the first school I was attending had been a local...

read more

Design Thinking as Business Strategy

Design Thinking is a fancy term for a human-centric approach to problem solving where a problem is approached from multiple angles and the potential solutions are continuously refined until a single track is brought to completion. The basic premise of this approach to problem solving is to keep a client’s best interest at heart while providing the simplest solution. Design thinking brings multiple ideas to the table, iterating on those ideas but bringing the best to market.

read more