Pit of Helvetica

Pit of Helvetica

I designed this poster last night as I went searching for a sans serif typeface to use on the business cards for Creative Sidhe. I kept coming back to Helvetica because it is so damned readable at smaller font sizes. So far the cards have been designed using Europa...
Design Thinking as Business Strategy

Design Thinking as Business Strategy

Design Thinking is a fancy term for a human-centric approach to problem solving where a problem is approached from multiple angles and the potential solutions are continuously refined until a single track is brought to completion. The basic premise of this approach to...

How To Start

I have been listening to a lot of self-development books over the last year but now they are starting to blend into one another. At the start of August I decided I had enough of passively listening to motivational self-dev books without applying any of the lesson they...